Art Direction, Brand Design & Development. Artifacts for connection.
United & Free Photoshoot
2022
Industry: Beauty
Project by Arithmetic
It was a pleasure to be a part of Arithmetic’s editorial shoot production for United & Free. The direction for this shoot is based upon the truth that Earth connects us all and we must embody change to make it:
“The study of human and land. Nothing exists alone—earth connects all. We exist together. Thrive together.
This is a journey united. It includes us all. It is imperfect, but vital. We envision an inclusive world—where expression thrives. Where humans and Earth coexist in unity. This is a mission for a healthier home. This is care for all bodies. You are welcome here.”
—Written for U&F by Arithmetic.
We scouted humans with no prior modelling experience through social media and connections to represent the brand’s inclusive message.