Art Direction, Brand Design & Development. Artifacts for connection.

United & Free Photoshoot
2022
Industry: Beauty
Project by Arithmetic

It was a pleasure to be a part of Arithmetic’s editorial shoot production for United & Free. The direction for this shoot is based upon the truth that Earth connects us all and we must embody change to make it:

“The study of human and land. Nothing exists alone—earth connects all. We exist together. Thrive together.

This is a journey united. It includes us all. It is imperfect, but vital. We envision an inclusive world—where expression thrives. Where humans and Earth coexist in unity. This is a mission for a healthier home. This is care for all bodies. You are welcome here.”
—Written for U&F by Arithmetic.

We scouted humans with no prior modelling experience through social media and connections to represent the brand’s inclusive message.

Project Credits: Creative Director: Margherita Porrà. Art Direction & Strategy: Margherita Porrà. Photoshoot Assistant: Sydney Mak. Production management & sourcing: Elizabeth Vegh, Sydney Mak. Model scouting: Sydney Mak, Margherita Porrà. Model: Dalia Ananga. Photographer: Darian Wong.

Role: Photoshoot Assistant, Photoshoot production management & sourcing, Model scouting.

2022 photoshoot.


SYDNEY MAK

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