Art Direction, Brand Design & Development. Artifacts for connection.
Skwalwen
Illustration
Industry: Beauty
Project by Arithmetic
Luxury Indigenous beauty brand Skwalwen’s (skwall-win) packaging redesign honours traditional Skwxwú7mesh (Squamish) wisdom through a set of custom botanical illustrations. Each box features key ingredients of the high quality formula, formulated by Ethnobotanist Leigh Joseph and sourced according to generations of plant knowledge. Embossed and printed with copper foil across the suite of boxes and custom colour-matched glass vessels, this packaging suite is inspired by and evokes resonance and ritual.
To create a humanistic feel, the illustration process was drawn on paper before the final selections were scanned and then meticulously crafted digitally for optimal foil print performance. Each illustration was strategically drawn for strong differentiation, and in the same form structure for underlying visual harmony across all SKUs, building trust with the user.
Skwalwen is carried by close to 100 retailers across the United States & Canada including luxury department store Holt Renfrew.
AWARDS [Awarded to Arithmetic]
Pentaward Shortlist, 2023
Project Credits: Creative Director: Margherita Porrà. Brand Strategy & Brand Design: Margherita Porrà. Lead Designer: Rachel Sanvido. Illustration: Sydney Mak. Market Research & Strategy: Margherita Porrà, Elizabeth Vegh. Client Management: Elizabeth Vegh, Margherita Porra, Brooke Rosales. Sourcing & Production: Elizabeth Vegh. Support & Creative Team: Sydney Mak. Copywriting: Margherita Porrà, Elizabeth Vegh, Rachel Sanvido.
Role: Illustration, Support & Creative Team.
2023 boxes and vessels: Kalkáy Toner, Gel Cleanser, Facial Oil, Facial Mask. Shkweń Body Oil, Facial Essence, Facial Serum. Téýwilh Face Cream. Tewín’xw Cleansing Clay, Facial Serum, Facial Bar.
